









Oversees family/resident communication and docs


Labour costs and staffing shortages are the biggest challenge.
Marketing, occupancy, and operational efficiency determine your bottom line.
Every minute you spend in reactive mode (paperwork, training, chasing leads) is a minute you’re not improving resident care or growing your business.

Respond to inquiry calls or chats and schedule tours with prospects.
Execute lead follow-up protocols, including sending emails, reminders, tracking leads, and logging responses.
Update and maintain the CRM or lead-form system.
Handle billing follow-up and invoice reminders.
Assist with documentation and compliance by preparing forms, checklists, and logs.


Draft and distribute family and resident communications, including updates, events, and announcements.
Manage social media accounts: posting, engagement, and content planning for the facility.
Perform basic data entry and generate reports on occupancy, staffing, and lead conversion metrics.
Organize calendars and schedule meetings.
Conduct market research, including competitor benchmarking and rate comparisons.
Demand for assisted living is increasing as the population ages.
Operational complexity and cost pressures are rising.
The right time to systemise and delegate is before you hit burnout — not after.
A VA is a lower-cost investment vs adding another full-time in-house staff.
